As we navigate through 2025, TikTok continues to reshape how we consume and create content. With over 1.2 million monthly searches for TikTok trends on Google alone, staying ahead of the curve has become essential for creators, marketers, and businesses alike. Here's your comprehensive guide to the hottest TikTok trends taking over feeds this year.
This trend features Janet Jackson's iconic song "Someone to Call My Lover" with creators using a sped-up version to craft humorous videos exploring generational comparisons. The Gen Z character often strikes a peace sign ✌️ near their face, creating content that resonates across different age groups.
Business Application: Perfect for companies with multigenerational teams to showcase workplace dynamics and highlight ease, speed, and innovation.
Live streams have been quite popular on social media platforms like Facebook, Instagram, and YouTube. But the trend has slowly taken over TikTok as well. Brands are leveraging interactive streams to forge stronger connections with viewers through product demos, behind-the-scenes content, and real-time engagement.
Aside from videos recorded by phone or camera, people have been showing great interest in animated content. Especially the animations that have a character in them. Creators are combining traditional 2D characters with 3D elements, with some videos reaching over 2 million views.
This trend opens doors for brands to create memorable mascots and storytelling experiences that stand out in crowded feeds.
The "La La La Moai" track-based TikTok trend has grown to become a viral sensation on the platform. Set to the playful sound "오리지널 사운드 – 𝘀𝗰", it combines rhythmic zooming camerawork with humorous and simple choreography.
2025's been a landmark year for returning pop stars. Ke$ha's self-releasing music after nearly a decade of legal disputes, Lady Gaga's dropped a banger of a new album, and Miley Cyrus is bigger than ever. This nostalgia wave is driving content creation across the platform.
Social commerce is gaining traction with each passing day as it facilitates online shopping by providing clickable links within the videos. This trend is transforming how audiences interact with ads, making purchasing more seamless than ever.
The green revolution is in full swing on TikTok. Thanks to strong environmental campaigns, people are getting more eco-conscious, and therefore, sustainability-themed content is getting more popular as a result. Brands promoting eco-friendly practices are capturing massive audiences and building loyal followings.
Micro storytelling is all about telling a small, interesting story within a few seconds. When done right, it enables you to spark conversations in the comments, helping you improve your overall brand engagement.
Traditional behind-the-scenes content has evolved to include heavy editing, awesome transitions, and polished videography. The "pack with me" trend, where e-commerce owners document the entire order fulfillment process, has become particularly effective for converting viewers into customers.
Many brands are encouraging users or customers to generate content around unique challenges, making them feel like co-creators. This approach strengthens brand-customer connections while providing free advertising across thousands of users.
The "chill guy" meme features an anthropomorphic dog in a calm, confident pose. Brands are incorporating this character into their content by adding branded elements while maintaining the chill, stoic vibe that resonates with audiences.
TikTok remains the birthplace of dance trends that transcend to other platforms. These challenges offer brands excellent opportunities to boost marketing efforts due to their high shareability and fun factor.
There's nothing more satisfying than a good old transformation video. It could be a makeover, a renovation, or a creative endeavor that you want to share with your audience. These videos consistently achieve some of the highest engagement rates on the platform.
According to TikTok, one of the most important trends that we got to see in 2024 and will continue in 2025 is identity osmosis. What that means is that brands will be gradually absorbing and reflecting their audience's shifting values through continued organic evolution.
Focusing on micro-communities is emerging as a powerful strategy. By targeting specific audience segments with highly personalized content, brands are seeing better engagement and higher conversion rates.
Thanks to the advancements in AI technologies, such content is getting more attention among businesses right now due to its low production budget and increasing acceptability among the audience.
This trend humorously documents (from the partner's perspective) how their boyfriends instinctively gravitate toward specific sections of a shopping centre. Retailers are capitalizing by positioning their stores as the predictable destinations.
This challenge creates safe spaces for surprising confessions between pairs, resulting in highly engaging and relatable content that humanizes brands when adapted appropriately.
No one can predict the future with complete certainty, and TikTok's 2025 trends are no exception. A viral moment, a cultural movement, or a new technology could disrupt everything overnight. That's why flexibility is key.
The most successful creators and brands in 2025 will be those who stay adaptable, authentic, and attuned to their audience's evolving preferences. Whether you're a small business owner, content creator, or marketing professional, understanding and leveraging these trends can be the difference between viral success and digital obscurity.
Remember: trends come and go quickly on TikTok, so timing is everything. Stay alert, be ready to pivot, and most importantly, have fun with your content creation. The platform rewards creativity, authenticity, and genuine engagement above all else.